Course Code: MKTG 3002
Academic Year: 2024-2025
Students will identify and apply the fundamentals of marketing to the various sectors of the tourism industry, with specific reference to Canadian and international case studies. They will examine the unique characteristics of tourism and hospitality marketing, including service, distribution channels, loyalty marketing, pricing and product design, packaging, promotion and sales, promotional planning and management and customer segmentation. In particular, the course emphasizes the broad principles of electronic business marketing in tourism and hospitality from both business to business and business to consumer perspectives using sector case studies. Students will examine marketing and management issues of international companies that have successfully implemented e-tourism solutions.