Introduction to Accessible Design in Media

FOCUS AREA ONE
What is Broadcast Media?

Image: View from the bottom of three tall telecommunication towers with antennas.

Purpose:

Historically, broadcast media has been a public service, as with public radio which is funded by the government. This includes the Canadian Broadcasting Corporation (CBC) in Canada and National Public Radio (NPR) in the United States. Broadcast media can also be private and includes advertising. Global TV and CTV are examples of commercial television.

The term 'broadcast media' covers a wide range of different communication methods that include television, radio, podcasts, blogs, advertising, websites, online streaming and digital journalism. Broadcast media provides valuable information that can inform and educate and includes public service announcements, daily news, weather forecasts, interviews, and documentaries. Broadcast media is also recreational and includes reality television, situation and sketch comedies, movies, sports and advertising.

illustration of gears in motion

Identifying Broadcast Media

Let's put your knowledge of broadcast media to the test! Review the 6 images below. In the text box provided, type which form of broadcast media is being represented. Once you have filled in all the text fields, click the CHECK button to see the correct answers.

Forms of Broadcast Media:

News

Radio

Sports

Podcast

Advertising

TV/Film

Couple watching TV

Please fill in the textarea.

TV/Film

Retro image of man selling on TV

Please fill in the textarea

Advertising

Close up of a laptop and mobile phone with headphones

Please fill in the textarea

Podcast

Retro image of man at TV news desk

Please fill in the textarea

News

Close up of a baseball player catching a ball

Please fill in the textarea

Sports

Close up of radio broadcasting microphone

Please fill in the textarea

Radio

Right answer:

Image of Couple watching TV: TV/Film<

Retro image of man selling on TV: Advertising

Close up of a laptop and mobile phone with headphones: Podcast

Retro image of man at TV news desk: News

Close up of a baseball player catching a ball: Sports

Close up of radio broadcasting microphone: Radio