Captions for Videos and Live Events

Focus Area Five
Captions for Live Broadcast (Part Two)

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Spotlight on Sportsnet

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Image: Empty Sportsnet studio set

Sportsnet is a multi platform brand consisting of sportsnet.ca, Sportsnet 590 The FAN, Sportsnet 960 The FAN, Sportsnet Mobile, and Sportsnet NOW. Sportsnet includes four regional broadcast stations that reach over 9 million households across Canada, is the official Canadian NHL national rights holder, and the official regional television broadcast rights holder for the Calgary Flames, Edmonton Oilers, Toronto Maple Leafs and Vancouver Canucks. Sportsnet televises 162 Toronto Blue Jays games as well as the Major League Baseball postseason playoffs and the World Series. Other sporting events include Toronto Raptors, National Basketball Association, the Grand Slam of Curling, the Rogers Cup, and much more (Sportsnet, 2017).

All live sporting events are captioned in real time by National Captioning Canada, based in Calgary, Alberta. After they are broadcast live, Sportsnet posts sporting events and games to their website as well as clips of highlights onto their Twitter feed.

The CRTC mandates an accuracy standard of 95% for live captions and 100% accuracy for pre-recorded video. If Sportsnet wants to add a clip of a goal scored in a live hockey game onto its Twitter feed, the clip has to be found and the live captions have to be aligned to account for the 4-6 second delay of word placement on the screen that is inherent in live captioning (Sportsnet, 2017).

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Task

What are some of the difficulties in meeting the CRTC's 95% accuracy rate for live-captioning a sporting event?

Please fill in the textarea.

The names and locations in the broadcast may be difficult to spell. The lag time between hearing the audio and viewing the captions is 6 seconds or less. Captions must be accurate. Visual elements must not be obscured onscreen. Spelling and grammar must be correct.

Right answer: The names and locations in the broadcast may be difficult to spell. The lag time between hearing the audio and viewing the captions is 6 seconds or less. Captions must be accurate. Visual elements must not be obscured onscreen. Spelling and grammar must be correct.