This year, Humber’s Faculty of Business, in partnership with Maple Leaf Sports and Entertainment (MLSE), raised $30,425 for Camp Oochigeas – a summer camp exclusively serving children with cancer.
Students from 12 programs within the faculty used the sales skills they learned at Humber to sell Toronto Marlies tickets, making it a record year for funds raised for the camp.
“This partnership with Humber and MLSE is the only way that it’s possible for us to bring more magical experiences to our campers,” Teya Vitko, development coordinator, Camp Oochigeas. “That amount of money makes a huge difference in the lives of our campers, of kids affected by childhood cancer and their families. We are so grateful for the support of Humber and MLSE.”
Business professor Tony Gifford was approached by MLSE in 2011 to create a fundraising initiative. It was then adopted as an assignment for students to test their sales and marketing skills while raising money for the important cause.
“One of the things was to put a charity component into it and we decided that Camp Oochigeas was a great charity to support to help these children that have cancer or are fighting cancer to be able to enjoy their lives,” said Steve Bang, business professor, Humber College.
Students can choose to sell tickets to the Marlies game and $5 from each ticket is donated to the camp or customers can donate a ticket to a family who participates in Camp Oochigeas so they can attend a game.
This allows families and children a chance to have fun and enjoy the hockey experience, knowing Humber students are helping send their children to camp in the summer.
Nate, a Camp Oochigeas camper says “I just feel like I belong there. I can be myself and do what I like…because that’s the place I feel like I belong.”
The students who are able to sell the most tickets are awarded by MLSE with various prizes which include tickets to any of their sport games, a day to shadow the account executive on game day or potentially complete an internship and have the opportunity to be hired by MLSE.