Session 1: Problem/Solution fit and the Value Proposition

In this session you will:

  • Identify the problem your venture is solving
  • Explore the solution you offer, and how it fits for your target customer
  • Define your target customer, and learn how to conduct primary and secondary to learn more about them
  • Write a statement that clearly communicates the business value you deliver

Topics and Activities

  • Design thinking
  • A customer avatar
  • The value proposition canvas

Walk away with:

  • Value proposition canvas
  • Value proposition statement
  • The pieces you need to craft the company profile for your business plan