Market Research

During this session you will:

  • Determine the size of the opportunity you have identified
  • Determine your business' TAM, SAM, SOM and demonstrate understanding of target market
  • Understand and research external factors that may effect the business
  • Learn about the competitors in the market

Topics and Activities

  • How to use research tools from the library
  • Understanding market sizing and opportunity identification
  • Learning more about your target customer
  • Compare and contrast offerings from competition

Walk away with:

  • The tools to complete a landscape analysis (ie. PESTLE)
  • Market size information for your business plan
  • Competition chart for your business plan and pitch deck