Naeema Farooqi has worked in the field of Marketing, Advertising and Communication both as an entrepreneur and an academic for 25 years, starting out in the corporate communications world as an entrepreneur — launching the first female-run advertising agency in Pakistan called The Creative Workshop in 1990. She has taught Marketing, Communication and Entrepreneurship courses/workshops across various disciplines and programs in the Middle-East, Pakistan, UK and Canada. She has an MBA in Marketing (1990) from Pakistan, an MA in Communications Management (1995) from Coventry University, UK and a Ph.D. in Communication and Media Studies (2015) from the University of Liverpool, UK.
Naeema moved to Canada in 2010, launched and ran her own publication while teaching as a part-time faculty member at Western University, Fanshawe College, Ryerson University and University of Toronto. She began teaching at the School of Media Studies and IT at Humber College from 2016 as a partial-load faculty member teaching Social Media at the PR, Digital Communication and ADMC programs. She is the Chief Communication Officer for CIMMO (Chartered Institute of Marketing Management Ontario), a Ment2Lead mentor at the Centre for Entrepreneurship at Humber College and a working committee member at the IAMCR (International Association of Media and Communication Research). Her research interests are: Social Media, Entrepreneurship, Marketing.