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Program Description:

The Start-Up Stop is a workshop series on ideation, marketing, promotions, sales, finance, funding, and operations. All workshops are offered at Lakeshore and North Campus. More information about the workshops is provided below. 

Workshop Details:

1) Ideation Series

  • Lakeshore Campus registration will open in August 2019
  • North Campus registration will open in August 2019
3 Workshops (5:00pm – 7:00pm)
Deciding to be your own boss:
Lakeshore: Oct. 1st, 2019
North: Oct. 8th, 2019
- Costs/benefits of Entrepreneurship
- Choices of getting started
Deciding on the business choice 1:
Lakeshore: Oct. 15th, 2019
North: Oct. 29th, 2019
- Product/service
- Customer target
Deciding on the business choice 2
Lakeshore: Nov. 5th, 2019
North: Nov. 12th, 2019
- Legal form
- Partners

2) Marketing, Promotions and Sales Series

  • Lakeshore Campus registration will open in August 2019
  • North Campus registration will open in August 2019
3 Workshops (5:00pm – 7:00pm)
Deciding on Researching the Business
Lakeshore: Jan. 14th, 2020
North: Jan 21st, 2020
- Feasibility
- E-tools
Deciding on Marketing Strategy 1
Lakeshore: Jan. 28th, 2020
North: Feb. 4th, 2020
- Creating a brand
- Developing a marketing mix
Deciding on Marketing Strategy 2
Lakeshore: Feb. 11th, 2020
North: Feb. 18th, 2020
- Social media and promotions
- Negotiation and sales

3) Finance, Funding and Operations Series

  • Lakeshore Campus registration will open in August 2019
  • North Campus registration will open in August 2019
Workshops (5:00pm – 7:00pm)
Deciding on Business Operations
Lakeshore: Mar. 3rd, 2020
North: Mar. 10th, 2020
- Processes
- Leadership
Deciding how to get money for start-up
Lakeshore: Mar. 17th, 2020
North: Mar. 24th, 2020
- Funding sources and requirement
- Explaining the business finances
Deciding to write the business plan
Lakeshore: Mar. 31st, 2020
North: Apr. 7th, 2020
- Formats
- Templates
- Shortcuts

​Program is eligible to be part of co-curricular activities.