Course Code: AAM 5015
Academic Year: 2025-2026
This course will introduce participants to a variety of project management skills. They will review the approaches to creating a scope of work and detailed project plan for various creative projects, including strategy development, idea creation, research and technology used to support this process. Emphasis will be placed on client management and what it takes to balance demands for overall successful project management, which includes intangible processes like idea creation and subjective evaluation. Return on investment (ROI), customer relationship management (CRM) and solution selling will be aspects of this course. Production aspects will be introduced. Setting expectations for each client situation will be examined.