Course Code: AAM 5020
Academic Year: 2025-2026
This course leverages case studies, industry panels and student presentations to understand the complex world of marketing. Students look at the tools driving change and investigate AI in the AI powered marketing era. Learn the fundamentals of marketing opportunities, how target markets behave, and how businesses formulate market opportunities. The course focuses on developing competencies in understanding the business environment and applying the tools and techniques of marketing research and analysis to develop effective marketing strategies. Legal, social, cultural and other elements of the marketing environment are considered in cases requiring research of current materials and practical application of course studies. Examine how products, services and consumption activities all contribute to a broader social world. Students use current software to collaborate and present in an interactive environment.