Course Code: AAM 5035
Academic Year: 2025-2026
Production aspects and their management is key to advertising success. Find out how AI help with the planning and PM process. This course will include strategy development, idea creation, research and data analytics. Emphasis will be placed on in depth project management, which includes intangible processes like idea creation and subjective evaluation. This course will also delve more into data analytics to support overall decisions and strategy in the PM process. Participants will learn how to create a scope of work and a detailed project plan for various creative projects. Understanding data is important across many industries, as many strategists use data to make informed decisions. Communicating insights for change in different situations to clients in a timely manner is discussed.