Course Code: ADMC 153
Academic Year: 2025-2026
In this course, students explore the vital role of research in Advertising and Marketing Communications. They will plan research projects, gather and analyze primary and secondary data, and evaluate campaign effectiveness. Through hands-on learning, students will apply various design methods, translating their findings into detailed reports. By honing these skills, learners develop expertise in research-driven decision-making, equipping them for successful careers in Advertising, Marketing Communications, and market research.