Course Code: ADMC 206
Academic Year: 2025-2026
Account and client management in marketing communications and the creative industries is crucial for effectively retaining clients and ensuring profitability. This course will help you develop interpersonal, project management, technical, and sales skills to meet client and customer needs and drive growth. You will also enhance your business acumen, project management, and communication skills to strengthen client-agency and customer-brand relationships. Throughout the course, you will learn how to: Conduct research and opportunity analysis to develop key account plans - Strategically manage client relationships, Develop a thorough understanding of the client journey, life cycle, and how to enhance engagement, Pitch your client using persuasive presentations and compelling written communications, Use data to develop strategic account management plans and sales strategies, Determine the required return on investment and develop plans to strengthen the accounts brand and its relationship with its agency, Set and track performance goals.