Course Code: ADMC 207
Academic Year: 2025-2026
Learn how to plan, create, and deliver engaging, impactful, credible, and inclusive content across various platforms to meet organizational goals, brand values, and consumer needs. The course curriculum will prepare students to accomplish the following at every phase of the content development process: - Developing a comprehensive content marketing strategy - Creating content for search engine optimization - Content creation and curation - Email marketing - Digital audits - Digital analytics