Course Code: ADMC 251
Academic Year: 2025-2026
This course builds on essential marketing principles and decisions outlined in ADMC 150 but explores the underlying implications of those principles as well as tracking important developments in marketing including consumer behaviour dynamics, customer relationship management, retail, wholesale and B2B considerations, strategic planning imperatives, international marketing, new tech applications and marketing trends. The course emphasizes how forward-thinking marketers can successfully adapt core marketing principles to a modern, fast-changing marketing environment.