Course Code: ADMC 252
Academic Year: 2025-2026
In this course, students engage with the process of creating advertising campaigns, from analyzing client briefs to applying market research insights as a foundation for strategic decision-making. Emphasis is placed on developing cohesive campaign strategies, creative problem-solving, and effective communication across various media platforms. Through collaborative activities, discussions, and critiques, students will plan, refine, and present comprehensive campaigns that address real-world advertising challenges. By the end of the course, students will collaborate with a real client to create a campaign that meets professional standards as part of the capstone project.