Course Code: ADV 4002
Academic Year: 2025-2026
This course is a studio workshop that gives students an opportunity to put into practice the knowledge and skills they have learned to date. Students are expected to function in a dynamic environment that replicates the demands and expectations of the advertising industry. There is a combination of labs, group assignments and independent study. This multi-faceted delivery method is designed to support and guide students as they integrate and synthesize what they have learned in the preceding semesters. Students work in teams to conceive and produce effective advertising campaigns for print, outdoor, TV/video, online, social, mobile, or promotional media.