Course Code: BDES 3000
Academic Year: 2025-2026
Creativity is now seen as the single most important leadership quality for innovative, sustainable organizational practices. This course demystifies the nature and practice of creative processes to uncover how creative ideas emerge and are developed into innovations. Students delve into their own processes and discover ways to enhance creativity in themselves and their working teams. Students hear from many thinkers and writers who have studied creativity and its links to critical thinking, and apply insights to try out new approaches for their own work. They practice methods for multiplying options, building on breakthroughs, reframing problems, synthesizing insights, remaining open to creative inspiration, divergent and convergent thinking. Using case studies and immersive experiences, students illuminate creative processes and forge relationships between creativity, communication and design.