Course Code: BME 5504
Academic Year: 2025-2026
The Entrepreneurial Business Model Canvas course dives into the core principles of entrepreneurial thinking. This course centers around the revolutionary Entrepreneurial Business Model Canvas. This cutting-edge framework serves as a compass, guiding students through the intricacies of crafting, refining, and executing business models. The course begins by immersing participants in the foundational elements of the canvas, offering a comprehensive understanding of key components such as customer segments, value propositions, channels, and revenue streams. As the course unfolds, students will not only master the art of developing a robust business model but will also explore real-world applications, drawing connections between theory and the dynamic challenges of entrepreneurship. The curriculum places a premium on hands-on learning, fostering an environment where creativity, adaptability, and strategic thinking converge.