Course Code: FASH 3502
Academic Year: 2024-2025
Students study and analyze all aspects of visual merchandising and store planning in a retail operation. Different methods of store planning as well as a variety of visual merchandising techniques, especially current trends in the marketplace, will be studied. Students examine the effects of store planning and visual merchandising on consumer behavior and, ultimately, profitability. Students will also use real fixturing in a mock store environment to plan in-store displays, windows and fixture design and configurations. Students will conceptualize, plan and execute a model retail boutique incorporating store planning and visual merchandising techniques.