Entrepreneurial Fundamentals

Course Code: JNAL 5200

Academic Year: 2025-2026

This course empowers you to navigate the evolving media landscape with an entrepreneurial spirit, equipping you with the skills to build your own media ventures or thrive as independent journalists. Youll learn how to solicit audience feedback to iterate and refine your MVP from JNAL 1400. You even have the option to develop your idea and compete for startup funding, through a partnership with Humbers Longo School of Business. The course also explores the art of personal branding and marketing, and explores the practicalities of freelancing, including essential information about Canadian taxes. By the end of the course, you'll have a professional portfolio website to showcase your work from JNAL 2000, ready to impress potential employers.