Course Code: JRNL 304
Academic Year: 2025-2026
Students will develop the entrepreneurial skills needed to build a successful professional journalism career in full-time media positions as well as in freelance roles. They will learn about brand building, audience engagement, story pitching and maintaining a digital portofolio. The course will discuss transferability of journalism skills to non-media institutions requiring media content such as NGOs, and political and corporate organizations.