Course Code: MEDC 1006
Academic Year: 2023-2024
The meteoric rise of social media has reshaped how we communicate on a personal and professional level. This course will contribute to a student's strategic understanding of the tools and techniques used by professional communicators to achieve stated objectives by providing a strategic context and overview, defining best practices, critically analyzing major social media and their most effective use in professional communications in a broad range of applications: marketing, executive and employee communications, crisis communications and community building. Students will learn about a variety of social media applications, blog regularly, learn about metrics and SEO, and, as a capstone for the course, develop a social media client workshop. The course will foster a collaborative, peer to peer, open source, online, 24-7 culture that is essential to social media success. The course provides the foundation of knowledge and skills in planning, executing and measuring effective use of social media in a professional context.