Course Code: MKTG 202
Academic Year: 2021-2022
This marketing communications course focuses on theoretical and practical approaches to marketing communications. It concentrates on five key areas: (1) online interactive or internet communications and social media, (2) traditional off-line marketing communication approaches, (3) creativity, (4) integrated marketing communications, and (5) metrics used to measure and evaluate this area of marketing. Students will complete a number of assignments, quizzes and tests in this course to ensure knowledge is applied and practiced. Students will complete two projects, one on social media that includes the use of Twitter and LinkedIn as well as the creation and writing of a blog for marketing purposes. This is followed by the creation of an integrated marketing communications recommendation including a creative brief, creative concepts, media recommendations, press releases, print ads, and the metrics required to evaluate the campaign.