Computer Applications in Marketing

Course Code: MKTG 256

Academic Year: 2021-2022

This course provides advanced training in spreadsheet and database software, as well as basic training in website design and HTML editing. You will develop proficiency in the use of personal computer hardware and the Microsoft Office 2010 Suite software with emphasis on the Excel and Access applications and the use of the Internet as part of the communications mix. Comprehensive experience will be gained in designing and presenting worksheets, graphs, charts, tables, forms, queries, reports and websites to support effective and efficient marketing communication and support marketing decision-making.