Starting a New Business

Course Code: MKTG 261

Academic Year: 2021-2022

This course is designed to serve as an introduction to small business management. Students will be introduced to the concepts of entrepreneurship and the business plan. Students will gain a basic understanding of the considerations involved in deciding to enter independent business and the steps involved in starting a new firm. At the same time, they will be given the opportunity to develop their skills in problem solving and decision making.