Course Code: MSCP 1003
Academic Year: 2025-2026
This course offers an introduction to social media architecture and technologies through the exploration of theory and practical applications. Students learn how social media impacts daily life and how it is applied in the fields of creative and professional writing, public relations and digital communications. Its multiple uses and applications are explored through case study analysis, in-class discussions and practical assignments. Students will also be introduced to a variety of social media environments and will gain hands-on experience with many of the leading social media applications. This course requires active participation of students and a willingness to immerse in social media practices.