Course Code: MSFP 126
Academic Year: 2025-2026
This course will provide learners with an understanding and appreciation of the principles and practice of creating content for online and social media. This course will enable students to develop the essential skills required for social media content creation and influence, including storytelling, filming, editing, marketing and business management. Through a structured curriculum, this one-year certificate program imparts the foundational skills pivotal for emerging social media influencers. Students explore the influence of social media content creation on the social, political, economic, and cultural landscape to identify historical trends and future opportunities. They will learn about ethics, AI, the business of media creation, writing for social media, and more.