Course Code: PRC 5004
Academic Year: 2023-2024
In this course, students learn how corporations are structured and managed, with emphasis on publicly held corporations. Students learn about the functions of public relations in a corporate setting, with emphasis on preparing to take a company public, producing an annual report and organizing an annual meeting. Students learn how to read and analyze basic financial statements. Students learn the rules and regulations concerning timely and adequate disclosure of material information. Students examine cultural and value differences that affect how public relations is practised in other countries.