Research for Public Relations

Course Code: PRD 216

Academic Year: 2025-2026

Research for Public Relations covers the fundamentals of research theory and practice used for public relations. The course introduces various research methods comparing and contrasting the qualitative and quantitative approach. Learners will primarily concentrate on gathering valid primary data used in planning and evaluating public relations programs. The course focuses on practical, applied research to synthesize, interpret and report results. Students will achieve this through conducting a real public relations survey.