Course Code: PSYC 2113
Academic Year: 2024-2025
The purpose of this course is to equip students with a knowledge and understanding of key concepts and methodologies associated with qualitative data analysis and research design in the social sciences. The course begins by defining what constitutes qualitative research and what distinguishes it from quantitative research. Students learn how qualitative research studies are designed, why a particular research methodology is chosen and how that methodology is then carried out. Several research designs within qualitative research methodologies are presented. Students are introduced to methods such as ethnography, participant observation, interviewing and focus groups. In addition to covering ethical protocol in research, the course investigates the interpretation of results, the writing up of findings and effective communication of data. In providing students with some background in how research is conducted and presented, the course offers students the skills to think critically about research results that are presented to them in their coursework and in the media. Students will understand how qualitative research can provide important insights into problems or needs within a community or client population, patterns of service delivery, consumer satisfaction and public opinion. Students who have taken STAT 201 - Research Methods cannot take this course.