Introduction to Behavioural Economics

Course Code: PSYC 3530

Academic Year: 2023-2024

Behavioural economics is an applied, multidisciplinary field, which incorporates insights from psychology, economics, and neuroscience to help us better predict and guide decision-making. It differs from traditional economics in its underlying premise that humans are systematically biased or "irrational" and therefore do not always act in their own best interest. This insight carries potentially powerful implications for business and policy-making; indeed, companies employing the principles of behavioural economics outperform their competitors in areas such as sales growth (Gallup, 2012). In this course, you will learn the foundations of behavioural economics and how to apply insights from this field to address real world problems and everyday challenges. This course might also benefit students pursuing their studies in areas in which grant and funding proposal writing are central skills. Note: Students benefit from taking a lower level course in the Society Culture and Commerce category prior to enrolling in this upper level course.