Course Code: TOUR 4001
Academic Year: 2021-2022
Students gain theoretical and practical knowledge of event planning, execution and management as part of the events, convention and exhibition industry sector. The students are exposed to the major components within event co-ordination: logistical planning; human resources and volunteer management; event financial management, including budgeting and sponsorship; event marketing; and promotion and entertainment planning. Students are divided into groups to apply this theoretical knowledge in the design planning of an event. This class also explores the career options and employment sectors for event planning within the hospitality and tourism industry.