Course Code: TRAV 155
Academic Year: 2025-2026
The tour operating industry is a powerhouse within leisure travel, moving millions of passengers annually and creating vast employment opportunities across the globe. This course offers students an in-depth understanding of tour operators, how tour products are designed and marketed, and the internal operations that bring them to life. Students explore key concepts like tour packaging, costing, sustainability, supplier relations, and marketing strategiesgaining essential knowledge for careers in one of tourism's most dynamic sectors.