Course Code: VPRO 5504
Academic Year: 2026-2027
This course will introduce students to all business aspects related to Virtual Production. Students will understanding the global context of VP businesses, including studios (volumes), technical companies, content-creation companies and education. Students will create a marketing plan and a promotional asset that helps market their final projects. They will work in consultation with key talent and partners following industry standards. Students will explore AI tools to enhance business efficiency in the VP industry. Students will learn about working with collaborators in the development phase of a project. Students will learn about business skills, such as financing, marketing, sustainability which can empower them to develop their own businesses in the industry as well as contribute to the existing VP industry. Students will have opportunities to hear about career opportunities in the industry in a wide range of positions as they prepare to enter the industry.