Course Code
CBPP 5005
Academic Year
2016-2017
This introduction to book marketing will provide an overview of the basics of marketing and its relationships with media. It will look at the role of marketing in a book publishing company and the intersections between marketing, editorial and sales. It will explore the timeline of a book from a marketing perspective and the various marketing tactics used to promote (publicity, advertising, merchandising, social media, online marketing, etc.)