Course Code
BUS 2504
Academic Year
2016-2017
This hands-on course addresses the design and development of websites using Adobe Dreamweaver and HTML, and introduces students to a range of web development tools. Students research, assess and use various Web 2.0 technologies and social media tools to enhance the customer experience online. Students analyze, examine and evaluate websites based on well-documented criteria. They design and develop a prototype website for a business in an industry of their choice using the concepts and tools learned in class, incorporating Search Engine Optimization techniques and Web 2.0 applications and technologies.