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Designing Transmedia Interfaces

Dates: July 5, 2019 – July 27, 2019

Location: Humber Lakeshore Campus

Evolving digital technologies have empowered the storyteller to create immersive, experiential narratives that engage and activate audiences. While ‘traditional’ mediums like film, television, radio were dominant modes in the twentieth century, we have entered an era characterized by what Transmedia guru Henry Jenkins calls “convergence culture.” Advances in device mobility, synchronicity, and interactivity now allow us to tell stories across platforms thereby redefining the role of the audience. In this intensive two-week program, students will work in teams to ideate, design, and produce a transmedia treatment meant to disrupt and redefine the audience’s perception of a brand, cause, or concept assigned to each team. Employing a design thinking approach, students will produce Transmedia output ranging from interactive video campaigns to augmented reality experiences, leaving each student with a range of new skills and an impressive portfolio item.

What You’ll Learn

  1. Create effective media strategies based on insightful audience analysis, principles of branding and marketing, considerations of revenue generation, and media law and ethics;
  2. Gather, review, evaluate, interpret and express information using a range of well-developed analytic and creative methodologies;
  3. Apply innovative media strategies to effectively analyze and express themes and issues from a range of contexts and perspectives;
  4. Present ideas and information accurately and creatively using written, oral, audio-visual and web-based formats;
  5. Reflect on communication strategies and practices from a range of perspectives and willingly adapt, revise, edit, and develop improvements;
  6. Manage communication projects effectively, employing a professional attitude towards responsibility, initiative, collaboration, adaptability, accountability and ethical use of resources;
  7. Integrate leadership and influence skills with accountability in media content creation.