Course Code
BPGM 254
Academic Year
2016-2017
This introductory course is designed to provide students with a basic understanding of the selling profession and its importance within the marketing environment. The students will understand the skills required to be successful in this field, including prospecting, strategic selling principles, sales meetings, sales presentations and negotiations.
Emphasis will be on developing confidence and professionalism in the selling interaction and enhancing the students' communications, listening, team participation and problem solving skills.