Course Code
TRAV 219
Academic Year
2016-2017
This course introduces the core principles of marketing and selling tourism products and services. The course is designed to establish an application of marketing concepts and steps necessary to develop a marketing plan. Students will recognize and apply a variety of sales techniques and strategies, matching tourism products and services with customer needs, motivations and expectations. Marketing and sales promotion and communication concepts, strategies and opportunities, including internet, web-based and social media tools, are analyzed and evaluated.