Course Code
MKTG 5007
Academic Year
2016-2017
This is the introductory business and marketing course. Students develop a solid understanding of the basic marketing concept and the marketing mix and then focus on learning and practicing the development and implementation of strategic marketing plans. Students will learn to relate the nature and dimension of marketing in Canada to their own knowledge, experience and prospective employment. This course provides the required base for more advanced marketing courses, and is a prerequisite for Marketing Research and for Marketing Management.