Marketing Management
Ontario Graduate Certificate
Program Code: 02241
Campus: Online, Lakeshore, Downtown (IGS)
Length: 3 semesters
Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.
You will receive advanced training in a number of transferable skills that employers are looking for in their new hires including creative problem-solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.
Get hands-on industry experience with a 160-hour (minimum) field experience that will allow you to apply what you have learned in the classroom. In this student-driven process, and with our support, you may find a field experience at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Field experiences may be completed full-time in the third semester.
Courses
Semester 1 |
|---|
| ACCT 5550: |
| BISM 5010: |
| MKTG 5007: |
| MKTG 5009: |
| RSMT 5010: |
| WORK 5050: |
Semester 2 |
|---|
| BUS 5023: |
| BUS 5505: |
| MKTG 5506: |
| MKTG 5510: |
| MKTG 5515: |
| MKTG 5519: |
Semester 3 |
|---|
| WORK 5512: |
Admission Requirements
Admission selection is based on the following 3 requirements:
- .
Academic
To be eligible for admission, you must possess the following:
- A bachelor’s degree, advanced diploma or equivalent
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
- .
English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
- .
International Credit Evaluation
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
How to Apply
Applications are made through ontariocolleges.ca. See program page for details.
International Academic Equivalency
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
Post-Admission Requirements
Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).
Software Requirements
Proficiency in the use of word processing, database and spreadsheet software.
Fees
The 2024/2025 fee for three semesters was:
- domestic: $6,187.70
- international: $19,169.12
Fees are subject to change.
Domestic Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $2,177.08 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,818.29 |
| Semester 2 | 2021-22 Fees |
| Tuition | $2,177.08 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,818.29 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $551.12 |
International Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $8,667.79 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,309.00 |
| Semester 2 | 2021-22 Fees |
| Tuition | $8,667.79 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,309.00 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $551.12 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Equipment & Device Requirements
All Semesters
| Details and Specifications | Minimum Specs | Recommended Specs |
| Processor | Dual-core processor | Quad-core processor |
| OS | Windows 10 (PC) OS 10.15 (Mac) or iOS |
Windows 10 (PC) OS 10.15 (Mac) |
| Memory | 8GB of RAM | 16 GB of RAM |
| Storage | 100 GB HDD | 512 GB SSD |
| Monitor | Laptop computer (not a notebook such as a Chromebook, or a tablet) recently purchased; last 18 months | Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months |
| Other | Built-in WiFi, a microphone, and a webcam | Built-in WiFi, microphone, and a webcam. Long battery life (strongly recommended) |
Additional Costs
An additional registration fee of $440 applies to placements completed in the final semester of this program.
Pathways
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Contact Information
Sheila Moore, program co-ordinator
Longo Faculty of Business
416.675.6622 ext. 4605
sheila.moore@humber.ca
Admissions Questions
Domestic Students
416-675-5000
enquiry@humber.ca
International Students
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: November 21, 2024