Public Relations
Advanced Diploma
Program Code: 04761
Campus: Lakeshore
Length: 6 semesters
Humber College’s Public Relations advanced diploma (PRD) is the Canadian standard for public relations programs. The program continues to evolve to meet our students’ and the industries' unique needs. Employers across the country and beyond want Humber students.
PRD had a common first semester with four other media, creative arts and design programs, exposing students to complementary communications disciplines in advertising, marketing, graphic design and journalism. Students have the option to remain in PRD or move into another area of study.
PRD prepares students for this demanding, deadline-driven career through foundational courses and practical, hands-on experience. The program focuses on students creating and executing effective communications strategies through a selection of tactics to resonate with target audiences. Faculty, both full-time and part-time professors (who continue to work in the industry), instruct and coach students in practical courses including PR Writing Labs; strategic communications planning; social and digital media content development/analytics; media relations; research; public affairs and issues/crisis management. The successful completion of coursework culminates in a field experience.
Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support.
In Semester 6, students immerse themselves in the Field Experience course, committing 420 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance.
Courses
Semester 4 |
|---|
| PRD 215: Public Relations Writing Lab C |
| PRD 216: Research for Public Relations |
| PRD 251: Corporate and International Public Relations |
| PRD 254: Media Relations |
| PRD 255: PR Events |
| Select 1 from the following courses |
| GNED: General Elective |
Admission Requirements
Admission selection is based on the following 3 requirements:
- .
Academic
To be eligible for admission, you must possess the following:
- Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
- Grade 12 English (ENG4C or ENG4U or equivalent)
- Three Grade 11 or Grade 12 C, M or U courses in addition to those listed above
or
or
- College or university transfer status
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
- Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
- .
English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
- .
International Credit Evaluation
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
How to Apply
Applications are made through ontariocolleges.ca. See program page for details.
International Academic Equivalency
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
Fees
The 2024/2025 fee for two semesters was:
- domestic: $3,985.24
- international: $17,589.38
Fees are subject to change.
Domestic Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $1,351.41 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $1,992.62 |
| Semester 2 | 2021-22 Fees |
| Tuition | $1,351.41 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $1,992.62 |
| Semester 3 | 2021-22 Fees |
| Tuition | $1,351.41 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $1,992.62 |
| Semester 4 | 2021-22 Fees |
| Tuition | $1,351.41 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $1,992.62 |
| Semester 5 | 2021-22 Fees |
| Tuition | $1,351.41 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $1,992.62 |
| Semester 6 | 2021-22 Fees |
| Tuition | $1,351.41 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $1,992.62 |
International Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $8,153.48 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $8,794.69 |
| Semester 2 | 2021-22 Fees |
| Tuition | $8,153.48 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $8,794.69 |
| Semester 3 | 2021-22 Fees |
| Tuition | $8,153.48 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $8,794.69 |
| Semester 4 | 2021-22 Fees |
| Tuition | $8,153.48 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $8,794.69 |
| Semester 5 | 2021-22 Fees |
| Tuition | $8,153.48 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $8,794.69 |
| Semester 6 | 2021-22 Fees |
| Tuition | $8,153.48 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $8,794.69 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Equipment & Device Requirements
Semester 1, 2, 3, 4, 5, 6
| Details and Specifications | Minimum Specs | Recommended Specs |
| Microsoft Office | Excel, Word, Powerpoint | Excel, Word, Powerpoint |
Additional Costs
$1,000 – textbooks, subscriptions, portfolio case, student memberships in professional associations: Canadian Public Relations Society (CPRS), and the International Association of Business Communicators (IABC).
Pathways
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Contact Information
Robert J. Plant, program co-ordinator
Faculty of Media, Creative Arts, and Design
416.675.6622 ext. 3004
robert.plant@humber.ca
Admissions Questions
Domestic Students
416-675-5000
enquiry@humber.ca
International Students
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: November 15, 2024