Advertising - Account Management
Ontario Graduate Certificate
Program Code: 15051
Length: 3 semesters
Are you looking to hone your expertise in strategy, your creativity and your management skills to contribute to the fast-paced creative world of advertising?
Then a career in advertising strategy as part of account management is perfect for you. This course is interactive, with live clients, and anything but a snoozefest.
Humber’s Advertising - Account Management (AAM) is a strategy-focused graduate certificate program designed to prepare you to work in advertising agencies or marketing teams. In this long-running program, you'll learn to develop advertising and communications campaigns by leveraging brand strategy, digital planning, digital strategy and client-agency relationships. Through the lens of advertising strategy, you will develop a greater understanding of creative advertising as a whole.
This program is unique in that it develops skills from the advertising and creative side of the industry as well as the project management processes. As an AAM student, you will learn to work in teams to create and drive integrated communication plans designed to creatively reach target audiences. You will develop your presentation and communication skills to better liaise with creative and client-side teams. Additionally, you will closely examine digital and social marketing strategies, and learn how to work with business, creative and AI tools.
Your applied education includes strategic brand management, project management and our unique AdStudio classes where you will work with other postgraduate students to simulate an advertising agency. Replicating the ad industry itself, AdStudio allows students from the three advertising disciplines to work together in creative teams.
Just like in the real world. Only at Humber.
Engaging classes include many industry guest speakers, current communication challenges, in-class activities and case studies. A mix of in-class and a few online-only courses makes balancing work and school life a little easier.
You’ll use the skills you develop in your coursework during your Field Experience, a type of work-integrated learning that begins after the successful completion of all courses in May.
Humber’s approach to the practical application of knowledge will enable you to build confidence in your existing learning and move ahead. By incorporating people skills and critical thinking, you will acquire the essential knowledge to contribute to advertising and marketing teams.
As a graduate, you will be an asset in defining strategy in three key areas:
- client relationships
- creative strategy
- process and project management and analysis
Ultimately, you will be able to solve specific advertising and marketing communications challenges by providing strategic insights into consumer behaviour. You will be able to link successful creative to client-success criteria, including return on investment (ROI and ROMI) and revenue goals, and to develop briefs that inspire grounded, effective and exciting works.
An in-depth understanding of integrated marketing communications and its relationship to business will help you succeed in this complex and challenging field.
THIS PROGRAM WAS SUSPENDED FOR 2025/26 SO I NEED TO VERIFY WITH GUILLERMO IF IT WILL RUN IN 2026/27. THERE HAS BEEN A FULL RE-WRITE OF THE DESCRIPTION WHICH LEADS ME TO BELIEVE THEY ARE INTENDING TO RUN IT. TBOAK
Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated Career & Work-integrated Learning Advisor offers personalized guidance and support.
In semester 3, students immerse themselves in the Field Experience course, committing 280 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your Career & Work-Integrated Learning Advisor to ensure relevance.
Courses
Admission Requirements
Admission selection is based on the following 4 requirements:
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Academic
To be eligible for admission, you must possess the following:
- A bachelor’s degree, advanced diploma or equivalent
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
- .
English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
- .
International Credit Evaluation
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
- .
Resume and Cover Letter
Applicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.
Submission Instructions
https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html
How to Apply
Applications are made through ontariocolleges.ca. See program page for details.
International Academic Equivalency
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
Fees
The 2025/2026 fee for three semesters was:
- domestic: $6,253.61
- international: $10,539.05
Fees are subject to change.
Domestic Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $2,168.51 |
| Compulsory Ancillary Fee | $474.72 |
| Compulsory Student Union Fee | $88.60 |
| IGNITE Health and Dental Insurance Fee | $116.65 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,848.48 |
| Semester 2 | 2021-22 Fees |
| Tuition | $2,168.51 |
| Compulsory Ancillary Fee | $474.72 |
| Compulsory Student Union Fee | $88.60 |
| IGNITE Health and Dental Insurance Fee | $116.65 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,848.48 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $116.65 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $556.65 |
International Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $8,745.78 |
| Compulsory Ancillary Fee | $474.72 |
| Compulsory Student Union Fee | $88.60 |
| IGNITE Health and Dental Insurance Fee | $116.65 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,425.75 |
| Semester 2 | 2021-22 Fees |
| Tuition | $8,745.78 |
| Compulsory Ancillary Fee | $474.72 |
| Compulsory Student Union Fee | $88.60 |
| IGNITE Health and Dental Insurance Fee | $116.65 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,425.75 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $116.65 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $556.65 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Equipment & Device Requirements
Fall and Winter
| Details and Specifications | Minimum Specifications | Recommended Specifications |
| Mac or PC | Ability to run Adobe Creative Suite | MAC 10.14 (Mojave), PC Windows 10 (PC) OS 10.15 (Mac) |
| Other | Headphones |
Additional Costs
Classes may require an e-text and other supplies for study and tests in each semester – please refer to the course outlines.
Pathways
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Contact Information
Marilyn Cresswell, program co-ordinator
Faculty of Media, Creative Arts, and Design
416.675.6622
marilyn.cresswell@humber.ca
Admissions Questions
Domestic Students
416-675-5000
enquiry@humber.ca
International Students
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: October 4, 2025