Advertising - Media Management
Ontario Graduate Certificate
Program Code: 20881
Campus: Downtown (IGS), Lakeshore
Length: 3 semesters
Humber’s Advertising Media Management Ontario Graduate Certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet a client or a company’s advertising goals.
Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.
Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with. Finally, you will build your technology skillset through the use of industry-specific research databases and software throughout your studies.
With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world-leading advertising agency or any number of small to large companies across the media management landscape.
Get hands-on industry experience with a 160-hour (minimum) field experience that will allow you to apply what you have learned in the classroom. In this student-driven process, and with our support, you may find field experience at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national, or international brands. Field experiences may be completed full-time in the third semester.
Courses
Admission Requirements
Admission selection is based on the following 3 requirements:
- .
Academic
To be eligible for admission, you must possess the following:
- A bachelor’s degree, advanced diploma or equivalent
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
- .
English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
- .
International Credit Evaluation
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
How to Apply
Applications are made through ontariocolleges.ca. See program page for details.
International Academic Equivalency
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
Fees
The 2024/2025 fee for three semesters was:
- domestic: $6,170.56
- international: $19,169.12
Fees are subject to change.
Domestic Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $2,168.51 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,809.72 |
| Semester 2 | 2021-22 Fees |
| Tuition | $2,168.51 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,809.72 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $551.12 |
International Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $8,667.79 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,309.00 |
| Semester 2 | 2021-22 Fees |
| Tuition | $8,667.79 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,309.00 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $551.12 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Equipment & Device Requirements
All Semesters
| Details and Specifications | Minimum Specifications | Recommended Specifications |
| Processor | Dual-core processor | Quad-core processor |
| OS | Windows 10 (PC) OS 10.15 (Mac) or IOS |
Windows 10 (PC) OS 10.15 (Mac) |
| Memory | 8 GB of RAM | 16 GB of RAM |
| Storage | 100 GB HDD | 512 GB SSD |
| Monitor | Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months | Laptop computer (not a notebook such as a Chromebook or a tablet) recently purchased; last 18 months |
| Other | Built-in WiFi, a microphone and a webcam | Built-in WiFi, a microphone and a webcam. Long battery life (strongly recommended) |
Additional Costs
An additional registration fee of $440 applies to placements completed after the final semester of this program.
Pathways
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Contact Information
Sheila Moore, program co-ordinator
Longo Faculty of Business
416.675.6622 ext. 4605
sheila.moore@humber.ca
Admissions Questions
Domestic Students
416-675-5000
enquiry@humber.ca
International Students
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: November 18, 2024