Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. 

Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.

You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real-world challenges into the classroom.

By graduation, you’ll have developed a wide range of marketable skills including:

• creating and presenting a strategic marketing plan
• creating a strategic branding plan
• conducting a product analysis
• designing and implementing a consumer relationship management system
• moving high-value prospects through the 6-step selling process
• using marketing analytics to understand consumer behaviour
• using social media and digital advertising for product promotion

Humber’s project-based experiential learning curriculum means that you will take projects from idea to execution while working in a real-world, team-based environment.

Courses

Admission Requirements

Admission selection is based on the following 3 requirements:

• .

  Academic

  To be eligible for admission, you must possess the following:

  • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
    • Grade 12 English (ENG4U or equivalent) minimum 65 per cent
    • Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission.  Students will be required to complete a math equivalency course during their first semester at Humber.)
    • Four Grade 12 U or M courses in addition to those listed above
    • Overall minimum grade point average (GPA) 65 per cent

  or

  • Mature student status

  or

  • College or university transfer status

  Mature Applicants

  Diplomas and Certificates

  An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

  Degrees

  An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

  College Transfer Applicants

  Diplomas and Certificates

  An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

  Degrees

  An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  University Transfer Applicants

  Diplomas and Certificates

  An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

  Degrees

  An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

• .

  English Language Proficiency

  All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

• .

  International Credit Evaluation

  Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Fees

Equipment & Device Requirements

Additional Costs

For information regarding fees for work terms, refer to Fees.

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Emily Gaszynski Adams, program co-ordinator
Longo Faculty of Business
416.675.6622 ext. 3477
emily.gaszynski@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.