Advertising - Art Direction
Ontario Graduate Certificate
Program Code: AD511
Campus: Lakeshore
Length: 3 semesters
At Humber, the Advertising Art Direction (AAD) graduate certificate program offers you a portal into the advertising industry as an art director. If you have a background in graphic design, digital and visual creative arts, branding, interaction or digital experience design, film or photography, and want to specialize in art direction within the ad industry, this is the program for you.
The AAD program offers focused classes to build skills and hone your craft in art direction. Our program models real agencies to include collaborations with Copywriting and Account Management students. Our faculty are expert, industry-based professionals ready to develop your skills through a variety of hands-on strategies in the classroom – your networking begins day one.
The program is designed to equip you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. These skills enable students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional – to build a portfolio of creative work that reflects the industry standards required for field placement and entry-level art director positions.
Work-Integrated Learning courses serve as the vital link between academic learning and real-world application. Within this framework, students actively participate in the Professional Practice course, equipping you with the necessary skills and confidence to secure your own field experience. Throughout this journey, a dedicated career & work-integrated learning advisor offers personalized guidance and support.
In Semester 3, students immerse themselves in the Field Experience course, committing 280 hours of practical application within the field. Whether pursuing paid or unpaid opportunities, all experiences undergo approval by your career & work-integrated learning advisor to ensure relevance.
Courses
Admission Requirements
Admission selection is based on the following 4 requirements:
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Academic
To be eligible for admission, you must possess the following:
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A bachelor’s degree, advanced diploma, diploma or equivalent
Mature Applicants
Diplomas and Certificates
An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.
Degrees
An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.
College Transfer Applicants
Diplomas and Certificates
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.
Degrees
An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
University Transfer Applicants
Diplomas and Certificates
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.
Degrees
An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.
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A bachelor’s degree, advanced diploma, diploma or equivalent
- .
English Language Proficiency
All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.
- .
International Credit Evaluation
Canadian citizens or permanent residents with international education are required to provide a credential evaluation. Note, for international High school education course by course evaluations, ICAS must be used. For international post-secondary education, a WES evaluation must be provided. In situations where you expect to apply for transfer credit, it is recommended that a course by course WES evaluation is completed.
- .
Portfolio
As an applicant to this program, a portfolio of your own original creative visual work is required. The portfolio requirements include:
- Provide 2 two-dimensional design projects. These can include (and are not limited to) promotional pieces, branding and logo designs, digital or interactive media, UX or experiential design. Process ideas and sketches can be scanned and added to this submission.
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Provide 2 complementary visual projects. These can be personal or professional pieces that are design-related or visual pieces you’re proud of. These can range from (and are not limited to) two- or three-dimensional pieces, video or film, interactive or multimedia work. Process ideas and sketches can be scanned and added to this submission.
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Design a 1080 x 1080 pixel “ad” for a product called Water®. Try to persuade a Gen Z audience to drink colourless, odorless, refreshing Water®. Using images and typography (less than 10 words), how would you convince someone to drink water?
Submissions Instructions
https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html
How to Apply
Applications are made through ontariocolleges.ca. See program page for details.
International Academic Equivalency
Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.
Fees
The 2024/2025 fee for three semesters was:
- domestic: $6,001.09
- international: $19,169.17
Fees are subject to change.
Domestic Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $2,064.00 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $39.55 |
| Co-op/Placement | $0.00 |
| Total | $2,744.76 |
| Semester 2 | 2021-22 Fees |
| Tuition | $2,064.00 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $2,705.21 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $551.12 |
International Fees by Semester
| Semester 1 | 2021-22 Fees |
| Tuition | $8,648.04 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $39.55 |
| Co-op/Placement | $0.00 |
| Total | $9,328.80 |
| Semester 2 | 2021-22 Fees |
| Tuition | $8,648.04 |
| Compulsory Ancillary Fee | $444.09 |
| Compulsory Student Union Fee | $66.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $20.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $9,289.25 |
| Semester 3 | 2021-22 Fees |
| Tuition | $440.00 |
| Compulsory Ancillary Fee | $0.00 |
| Compulsory Student Union Fee | $0.00 |
| IGNITE Health and Dental Insurance Fee | $111.12 |
| Enhanced Student Experience Fee (Optional) | $0.00 |
| Program Ancillary Fee | $0.00 |
| Co-op/Placement | $0.00 |
| Total | $551.12 |
*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
Pathways
Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.
Contact Information
Janice Fung, program co-ordinator
Faculty of Media, Creative Arts, and Design
416.675.6622 ext. 3459
janice.fung@humber.ca
Admissions Questions
Domestic Students
416-675-5000
enquiry@humber.ca
International Students
Contact the International Centre
international.humber.ca/contact
1-416-675-5067
Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.
Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.
Print/Download Date: November 21, 2024