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Marketing Management


Ontario Graduate Certificate


Program Code: 02241

Campus: Lakeshore

Length: 2 semesters starting in September

From the smallest brands to the largest Fortune 500 companies, all organizations and non-profits rely on marketing managers to help with branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy. Graduates of this comprehensive program can find work in almost any industry, taking on roles such as:

  • account executive
  • brand manager
  • communications manager
  • digital media marketer
  • marketing analyst/researcher
  • media planner/buyer
  • sales and marketing co-ordinator/manager
  • social media manager

Through this program’s hands on and practical focus, students learn the fundamentals of marketing as well as the transferable skills that employers are looking for including creative problem solving, communications, decision-making, goal-setting and time management. A combination of case study-based learning and practical experience gained through a work placement gives graduates relevant practical skills with which to launch their successful marketing careers.

Work Placement

Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

Courses

Semester 1

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
ACCT 5550: Managerial Finance Online Online

BISM 5010: Computer Business Applications Online Online

MKTG 5007: Fundamentals of Marketing Online Online

MKTG 5009: Professional Selling Online Online

RSMT 5010: Marketing Research and Analytics Online Online

WORK 5050: Career Development Online Online

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • .

    Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • .

    English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • .

    International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Post-Admission Requirements

Once you have been accepted, and have confirmed your offer, you may need to complete a further set of requirements related to your program (Post-Admission Requirements).

Software Requirements

Proficiency in the use of word processing, database and spreadsheet software.

Fees

The 2020-2021 fee for two semesters is:

  • domestic: $5,946.98
  • international: $17,027.00

Fees are subject to change.

Domestic Fees by Semester

Semester 1 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,397.08 $2,397.08
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $115.00 $115.00
Co-op/Placement $0.00 $0.00
Total $3,030.99 $2,891.63
Semester 2 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $2,397.08 $2,397.08
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $2,915.99 $2,776.63

International Fees by Semester

Semester 1 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $7,669.59 $7,669.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $115.00 $115.00
Co-op/Placement $0.00 $0.00
Total $8,303.50 $8,164.14
Semester 2 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $7,784.59 $7,784.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $8,303.50 $8,164.14

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Equipment & Device Requirements

Details and Specifications Minimum Specs Recommended Specs
Processor Dual-core processor Quad-core processor
OS Windows 10 or iOS Windows 10
Memory 8GB of RAM 16 GB of RAM
Storage 100 GB HDD 512 GB SSD
Monitor Laptop computer (not a notebook such as a Chromebook, or a tablet) recently purchased; last 18 months
Other Built-in WiFi, a microphone, and a webcam Built-in WiFi, microphone, and a webcam

Additional Costs

Note: An additional registration fee of $440 applies to placements completed after the final semester of this program.

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Program Specific Questions

Brad Herd, program co-ordinator
416.675.6622 ext. 4318
brad.herd@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.

Print/Download Date: October 28, 2020