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Business - Marketing


Diploma


Program Code: 02411

Campus: North

Length: 4 semesters starting in September

Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing research and analytics, marketing communications, professional selling, to digital and social media marketing, and small business planning. Gain important insights into today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

Practise your new skills in the real world with an 84-hour business work placement in Semester 4. Students find their own placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 3 requirements:

  • .

    Academic

    To be eligible for admission, you must possess the following:

    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
      • Grade 12 English (ENG4C or ENG4U or equivalent)
      • Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)
      • Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above

    or

    or

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet all listed course requirements.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • .

    English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • .

    International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Fees

The 2022-2023 fee for two semesters was:

  • domestic: $3,759.88
  • international: $16,394.00

Fees are subject to change.

Domestic Fees by Semester

Semester 1 2021-22 Fees
Tuition $1,351.41
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $1,880.03
Semester 2 2021-22 Fees
Tuition $1,351.41
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $1,880.03
Semester 3 2021-22 Fees
Tuition $1,351.41
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $1,880.03
Semester 4 2021-22 Fees
Tuition $1,351.41
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $1,880.03

International Fees by Semester

Semester 1 2021-22 Fees
Tuition $7,668.38
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $8,197.00
Semester 2 2021-22 Fees
Tuition $7,668.38
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $8,197.00
Semester 3 2021-22 Fees
Tuition $7,668.38
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $8,197.00
Semester 4 2021-22 Fees
Tuition $7,668.38
Compulsory Ancillary Fee $340.39
Compulsory Student Union Fee $64.00
IGNITE Health and Dental Insurance Fee $104.23
Enhanced Student Experience Fee (Optional) $20.00
Program Ancillary Fee $0.00
Co-op/Placement $0.00
Total $8,197.00

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Christine McCaw, program co-ordinator
Longo Faculty of Business
416.675.6622 ext. 4611
christine.mccaw@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.

Print/Download Date: December 5, 2022