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Advertising Copywriting


Ontario Graduate Certificate


Program Code: 11621

Campus: Lakeshore

Length: 2 semesters starting in September

Our intensive program teaches the specialized skills necessary to create powerful and effective copy for all forms of advertising including traditional print, radio and television commercials; and web, mobile, and social media. Graduates are able to parlay their skills into exciting careers as freelance or contract copywriters, or into a variety of roles with:

  • digital media agencies
  • direct response agencies
  • in-house corporate, non-profit and government marketing communications departments
  • local and multinational advertising agencies
  • marketing and advertising firms
  • pharmaceutical and health-care advertising companies

Under the guidance of expert faculty, you will develop a wide variety of strategic, conceptual and practical skills, and create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Combined with the hands-on experience and contacts you’ll make through a work placement, your portfolio will be your entrée into the exciting world of advertising.

Work Placement

Students will participate in a mandatory work placement which follows the last semester of study.

Courses

Semester 1

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
COPY 5001: Copywriting Online Online

COPY 5003: Computer Skills for Copywriters 1 Online Online

COPY 5005: Strategy Online Online

COPY 5006: Portfolio 101 Online Online

COPY 5007: Art Direction Elements for Writers 1 Online Online

COPY 5008: Writing for the Web 1 Online Online

COPY 5011: Writing for Social Media 1 Online Online

Semester 2

Fall 2020 Delivery Proposed Winter 2021 Delivery Note
COPY 5501: Art Direction Elements for Writers 2 Online

COPY 5502: Computer Skills for Copywriters 2 Online

COPY 5503: Portfolio Intensive Concept Online

COPY 5504: Portfolio Intensive Strategy Online

COPY 5506: Writing for the Web 2 Online

COPY 5507: Writing for Social Media 2 Online

COPY 5508: Professional Practice Online

WORK 5510: Field Placement Online Online / In-person

Placement dependent upon Ministry of Health regulations s

Current students, please make sure to review your MyHumber Academic Progress report to confirm which courses you should register into for your Winter semester. Courses with in-person requirements will likely also have online components. Humber may need to change plans for in-person learning, subject to government and public health directives and/or additional health and safety considerations.

Admission Requirements

Applicants must meet all the requirements below in order to meet minimum program eligibility. Meeting minimum eligibility requirements does not guarantee an offer of admission. Admission decisions will be available via MyHumber, or by email and mail. Admission decisions will not be released by phone.

Admission selection is based on the following 5 requirements:

  • .

    Academic

    To be eligible for admission, you must possess the following:

    • A bachelor’s degree, advanced diploma or diploma

    Mature Applicants

    Diplomas and Certificates

    An applicant is considered a mature applicant if they have not completed secondary school or other postsecondary school, and will be 19 or older as of the first day of classes. Humber will invite you for testing to demonstrate that you meet program eligibility.

    Degrees

    An applicant is considered a mature applicant if they have not completed secondary school or attended postsecondary studies, and will be 21 or older as of the first day of classes. Mature applicants for degree programs will be required to meet course requirements at the U/M level or equivalent.

    College Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a college transfer applicant if they have completed some or all of a college-level credential. Humber may use a combination of secondary school and/or college courses and grades to determine program eligibility. Applicants must have an overall minimum grade point average (GPA) of 65 per cent in the program. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

    University Transfer Applicants

    Diplomas and Certificates

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility.

    Degrees

    An applicant is considered a university transfer applicant if they have completed some or all of a university-level credential. Humber may use a combination of secondary school and/or university courses and grades to determine program eligibility. Applicants are required to disclose and provide academic transcripts for all course work completed at the postsecondary level.

  • .

    English Language Proficiency

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

  • .

    International Credit Evaluation

    Canadian citizens or permanent residents with international education are required to provide a WES or ICAS evaluation.

  • .

    Letter of Intent

    Applicants must submit a letter of intent (max. 400 words) describing your interest and knowledge of the creative aspects of advertising. Feel free to include any projects, periods or styles, influences, agencies, designers, artists or information that you feel have influenced you artistically, or have inspired you to pursue a career in this field.

  • .

    Writing Portfolio

    Applicants must select and submit 3-4 pieces of original written work: creative writing, poetry, short stories, screenplay excerpts, any work that captures your skill and expresses your creativity (please note: academic essays are not a good indicator of creative writing).

    Submission Instructions

    https://humber.ca/admissions/office-of-the-registrar/registration/submission-instructions.html

How to Apply

Applications are made through ontariocolleges.ca. See program page for details.

International Academic Equivalency

Admission equivalencies for Humber depend on your country of study. Please see admission requirements on the program page to enter your location.

Fees

The 2020-2021 fee for two semesters is:

  • domestic: $8,229.08
  • international: $17,027.00

Fees are subject to change.

Domestic Fees by Semester

Semester 1 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $3,595.63 $3,595.63
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $4,114.54 $3,975.18
Semester 2 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $3,595.63 $3,595.63
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $4,114.54 $3,975.18

International Fees by Semester

Semester 1 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $7,784.59 $7,784.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $8,303.50 $8,164.14
Semester 2 Original 2020-2021 Fees Updated Fall 2020 Fees
Tuition $7,784.59 $7,784.59
Compulsory Ancillary Fee $434.91 $319.30
Compulsory Student Union Fee $64.00 $60.25
Optional Student Union Fee $20.00 $0.00
Program Ancillary Fee $0.00 $0.00
Co-op/Placement $0.00 $0.00
Total $8,303.50 $8,164.14

*Plus Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140

Pathways

Humber offers a number of transfer options and pathway opportunities. Visit humber.ca/transferoptions or refer to the program page.

Contact Information

Program Specific Questions

Mary Secord, program co-ordinator
416.675.6622 ext. 3027

mary.secord@humber.ca

Admissions Questions

Domestic Students

416-675-5000
enquiry@humber.ca

International Students

Contact the International Centre

international.humber.ca/contact

1-416-675-5067

Every attempt is made to ensure that information contained on this website is current and accurate. Humber reserves the right to correct any error or omission, modify or cancel any course, program, fee, timetable or campus location at any time without prior notice or liability to users or any other Person.

On October 21, 2019, the Provincial Government of Ontario announced the renaming of the Ministry of Training, Colleges and Universities (MTCU) to the Ministry of Colleges and Universities (MCU). Both names may appear on this website.

Select information only is included in this printable PDF. For complete program details, refer to humber.ca/programs.

Print/Download Date: October 28, 2020